We believe these bodies are important civic institutions, doing a great deal of good in serving the whole community and best placed to reach the grassroots Muslim community. This is because schools are where a child begins to learn about the world, University Islamic Societies and Professional bodies hold the current and future leaders of society and Mosques are historically the centre of the community and thus should function as much more than just places of prayer. Mosques can, as they traditionally have, serve the entire community in being a space for citizens to meet, learn, carry our projects for the community, plan business initiatives, be a haven for the poor and needy and so much more.
We also believe all these institutions need to be strengthened if the Muslim community is to really enrich Britain and benefit society.
In addition, trying to reach the grassroots for our campaigns would not only be unwise in replicating efforts and in disregarding the expertise and experience of others, but would also be a waste of limited time, resources, time and energy. We rather want to strengthen the existing infrastructure of Muslim institutions and organisations.
This is why we empower the leaders of these institutions, and equip them to better serve their communities/memberships by various campaigns and educational and training programs.
We also recognise the power of the internet in reaching the grass-roots, which is why we focus a portion of our efforts online in our Media and Community Outreach strategy.
Lastly, we are currently focusing on the one hundred largest mosques, 75% of Muslim Schools, Russell Group University Islamic Societies and select professional bodies purely due to our capacity. We aim to always develop close and valuable working relationships with our partners. In future we plan to expand to reach out to smaller Mosques, schools, ISocs and professional bodies.